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What is crude ash?

When you look at the ‘Analytical’ information on the packaging of dog and cat foods you will see ‘Ash’ or ‘Crude Ash’ on the list. A common misconception is that it is a filler that is being added to the food.

Crude ash is, in fact, a term used to describe the mineral content that is in the food.

A sample of the food is burnt so that most of the nutrients such as proteins and fats are removed. What is left at the end is ash or inorganic matter, this is measured to give the total mineral content of the food.

No ash or burnt ingredients are added to the food that you feed your pet.

Minerals are an essential part of your pet’s diet to provide a balanced, healthy diet.

Why Not Try Our Grain Free Dog Food?

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Why are Peas Used in Some Grain Free Dog Foods?

Peas are an interesting little vegetable, packed full of vitamins and minerals. They also provide a good source of protein as well as containing fibre which is important for your animal’s digestive system. Peas are low in fat are an excellent source of carbohydrate which helps provide energy. They also contain lutein which is an antioxidant which is beneficial to skin and eyes.

Why Not Try Our Grain Free Dog Food?

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Should I feed raw food to my dogs?

Raw diets in our opinion are great when fed correctly to dogs. This does require a certain amount of research so you can decide on the type of raw diet that you feel is right for your dog. There are many opinions of what is the correct way of doing this, as you need to be able to provide a range of nutrition for your dog from a variety of food types, normally this will include the meat content, bone matter and vegetable matter.

However, many people find it difficult or choose not to do this for various reasons. The main reasons we have found that people choose an alternative food is the following….

  • Raw meat will be on the floor, which has its own health issues, especially with young children.
  • Depending on the raw diet you choose to feed you may have to source a variety of ingredients.
  • Raw normally means that some of it, if not all will be frozen, so you have to remember to remove from the freezer and plan in ahead of time.
  • Raw or wet food is attractive to flies, especially in the summer months.

If you decide raw is not for you then try our grain free range, which contains a minimum of 50% meat and sweet potato and gives your dog all its nutritional requirement in a kibble.

Why Not Try Our Grain Free Dog Food?

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Why do my pets need fat in their diet?

Fat is an essential part of your animal’s diet. It not only provides a source of energy, but is also required for the healthy growth of muscles and cells. Fat is also important for the body to be able to absorb certain vitamins. The main fat content generally comes from the meat source and any added fats such as fish oils.

We tend to look at fat content first and foremost in the analytical information of a food we are looking at to feed our animals. If an animal is fed the amount recommended from the guidelines on the packaging it is unlikely your animal will put excess weight on. It is important to remember that guidelines are just that and the individual animal’s age and activity levels all have to be taken into account. Also, the guidelines are assuming that they are the only food source. In most households this is not the case, which means you need to take into account every extra treat you give your animals.

If you have an animal that has a problem with excess weight, then consider a light (weight controlled) version of the food. This will normally have a lower fat content and generally allows you to still feed a similar amount of food.

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Why Grain Free Dog Food?

Grain-free dog food has had a lot of press over recent years. Traditionally it means that a higher meat content will be found in the food and no cereal crops will be used.

Our grain-free mix has removed the cereal content completely. This has been replaced with a high meat content and sweet potato, which is seen as one of the superfoods for the nutrition it contains.

Grain such as wheat or rice is used in many dog foods. Wheat is often linked to sensitivities in dogs. More and more people are making the choice to go completely grain free and give their dogs a more natural food.


Sweet potato provides a rich source of beta-carotene. This converts to vitamin A in your dog’s body, which is important for muscles, vision and growth. They are high in fibre and low in fat and have a higher nutritional value than normal potatoes. They are also gentle on your dog’s digestive system.

Sweet Potato

All of our own label mixes are completely grain-free and hypoallergenic. Each bag contains a minimum of 50% meat (not meat meal) and sweet potato. We do believe that dogs would naturally have a high meat diet.

Why Not Try Our Grain Free Dog Food?

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What are the benefits of Asparagus in dog food?

Asparagus is a unique vegetable that brings with it a variety of benefits.

This spiky green vegetable contains vitamin K which plays an important role in heart health, bone density and dental health.

It is rich in folic acid which helps in the production of red blood cells and therefore contributes to overall heart health.

Asparagus is thought to help with digestion and the colon and may help to lower cholesterol.

Why Not Try Our Grain Free Dog Food?