A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and when you return to a website the cookie and your browsing device is recognised. The cookie helps analyse web traffic and allows web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes.
We also use Google Analytics Advertising Features. This uses AdWords Remarketing (a remarketing and behavioural targeting service) which uses Google advertising cookies and identifiers. This collects information about your activity when you visit our website and the websites and online services where we show our adverts. This information does not directly or personally identify you and is used to make more relevant adverts. You can opt out of Google Analytics Advertising Features by visiting the Google Analytics Opt-Out page or clicking here https://tools.google.com/dlpage/gaoptout/.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer, however, this may prevent you from taking full advantage of the website.