When you look at the ‘Analytical’ information on the packaging of dog and cat foods you will see ‘Ash’ or ‘Crude Ash’ on the list. A common misconception is that it is a filler that is being added to the food.
Crude ash is, in fact, a term used to describe the mineral content that is in the food.
A sample of the food is burnt so that most of the nutrients such as proteins and fats are removed. What is left at the end is ash or inorganic matter, this is measured to give the total mineral content of the food.
No ash or burnt ingredients are added to the food that you feed your pet.
Minerals are an essential part of your pet’s diet to provide a balanced, healthy diet.